Please join us on Saturday December 3rd at 3 pm at the CAG to launch the latest participatory offsite project expanding our current exhibition into the streets of Vancouver.
Federico Herrero’s vivid and dynamic new commission in the Contemporary Art Gallery’s façade, Vibrantes, is the inspiration point for our latest offsite project. Encapsulating the social nature of Herrero’s artistic practice, rooted in the display of work in the public realm, the project allows participants to generate their own compositions, blocking colour across the city’s buildings via a special program.
Through the screens of your smartphones, visitors will be able to view a potential and unfolding mural, occupying the digital space around the gallery and expanding into nearby streets. Users can then explore the surrounding area where they will be able to uncover series of coloured shapes with which to create virtual paintings in surprising locations.
Digital clusters of differing colours will shift and change dependent on the user’s position and viewpoint, allowing each person their own unique version of a mural in virtual space. Participants will be encouraged to compose and then share their digital paintings by taking screenshots and uploading these images to Twitter under the project hashtag: #CAGOFFSITE. All photographs will be credited and published on Contemporary Art Gallery affiliated media including this blog and the Facebook page, establishing an evolving community as we paint the town.
Get there at 3pm and be one of the first forty participants who will receive a coloured vinyl shape inspired by Herrero’s mural. With only one piece per person available, bring friends and family to create a cluster you can install on your walls at home.
Hours: Wed. – Sun. 12 – 6 pm. FREE ENTRY
Federico Herrero is well-known as an abstract painter who uses unconventional locations and surfaces as a context for his large scale graphic murals. While Herrero at times works inside galleries, he often works with difficult sites whether it is the horizontal expanse of an exposed rooftop or the narrow corner of the custodian’s closet. His work, through form, colour and context directly addresses the division between art and social life, attempting to build a bridge between art as a specialized commodity and its larger place in the community. To address these concerns and extending our exhibition programme into the streets, the Contemporary Art Gallery commissioned Herrero to design a mural for our windows, using his formal vocabulary as a visual membrane, bringing our presence directly into the city. Also working with Autobox Media, the CAG designed a program, using Layar Reality Browser to create a virtual mural to be applied on selected sites throughout Vancouver. The artwork is accessible through any smartphone. Please go to http://offsite.contemporaryartgallery.ca for full details.MORE