RETHINK – The CAG 40 Data Project
In celebration of the 40th anniversary of the Contemporary Art Gallery, we contacted 1,000 artists who have exhibited at the gallery. We asked them why they became artists, what impact the exhibition here had on their careers and broadly how they situate their work. The result is the Contemporary Art Gallery 40 Data Project, a visualization of their responses created by RETHINK.
Button Wall was created for the CAG by Rethink Communications as the first step in the CAG’s first-ever public awareness media campaign. Fifty thousand buttons, each bearing a word that might describe your response to an artwork, were attached to the façade of our building. In less than 48 hours almost all of them have gone walking, attached to gallery visitors and now circulating among a vast potential audience for contemporary art in the city.MORE